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comScore:2011年11月近半欧洲网民访问报纸网站

comScore2012年1月19日发布的报告显示,2011年11月,3.794亿的欧洲网民在线,平均每人花费27.8小时在线。这个数据包括了欧洲49个市场的数据。报告显示,47.8%的欧洲网民访问报纸网站。

1/2的欧洲人访问报纸网站

2011年11月,1.815亿的欧洲独立访客访问报纸站点,同比增长9%。下图是报纸网站的排名:

Top Newspaper Sites in Europe by Total Unique Visitors (000)
November 2011
Total European Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix Total Unique Visitors (000) Total Internet : Total Audience 379,402 News/Information – Newspapers 181,529 Mail Online 20,068 .co.uk 15,705 Hurriyet.com.tr 10,429 Bild.de 9,663 Milliyet.com.tr 9,628 ElPais.com 8,472 Elmundo.es Sites 7,849 KP.ru (Komsomolskaya Pravda) 7,233 Telegraph Media Group 6,877 RIA.ru (RIA Novosti) 6,182

通过对欧洲网民访问5大新闻站点的来源分析发现,Google站点占5大报纸网站来源的至少12%以上。为Daily Mail和带去的流量更是占比超过23%。至少10%的访客来的前面访问站点是Facebook,仅次于Google站。另外数据显示,Facebook为这些站点贡献的流量正在上升。

Traffic to Top 5 Newspaper Sites in Europe Preceded by Facebook.com
November 2011 vs. November 2010
Total European Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix Site Percentage of Incoming Traffic Preceded by A Visit to Facebook.com Nov-10 Nov-11 Point Change Mail Online 8.5% 13.1% 4.6 .co.uk 4.6% 12.8% 8.2 Hurriyet.com.tr 6.5% 10.0% 3.5 Bild.de 8.4% 14.8% 6.4 Milliyet.com.tr 9.9% 18.9% 9.0

下图是欧洲成长最快的网站

Top 15 Fastest Growing Properties* in Europe by Total Unique Visitors (000)
November 2011 vs. October 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix Properties Total Unique Visitors (000) Oct-11 Nov-11 Percent Change Total Internet Audience: Age 15+ 372,066 373,433 1% Kingfisher 14,850 18,028 21% AlloCine Sites 12,743 15,147 19% Search-Results.com 13,103 15,039 15% Demand Media 15,320 17,434 14% The Mozilla Organization 41,625 46,179 11% LeGuide.com Sites 13,810 15,252 10% VideoBB.com 14,443 15,748 9% Sony Online 14,920 16,221 9% Groupe PPR 24,930 27,003 8% Babylon.com 17,984 19,061 6% LinkedIn.com 27,725 29,366 6% Wikia Sites 16,398 17,305 6% New York Times Digital 23,818 25,070 5% Rambler Media 22,565 23,596 5% Groupon 23,487 24,508 4%

欧洲各国互联网用户发展情况

Overview of European Internet Usage by Country
Ranked by Total Unique Visitors (000)
November 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor World-Wide 1,438,877 24.4 2,353 Europe 379,402 27.8 2,982 Russian Federation 52,486 24.5 2,730 Germany 50,856 25.8 2,977 France 42,939 28.6 2,903 United Kingdom 37,477 38.2 3,450 Italy 24,225 18.8 2,027 Turkey 23,302 32.2 3,845 Spain 21,612 27.4 2,401 Poland 18,194 27.4 3,208 Netherlands 11,992 34.3 3,398 Sweden 6,231 25.9 2,697 Belgium 6,068 20.8 2,286 Switzerland 4,790 19.0 2,027 Austria 4,745 15.1 1,648 Portugal 4,286 21.2 2,186 Denmark 3,682 23.3 2,411 Finland 3,387 26.0 2,591 Norway 3,272 28.9 2,627 Ireland 2,355 21.3 2,071